When it comes to SEO, ranking higher is only part of the battle — you also want your listing to stand out and earn the click. That’s where schema markup comes in.

What Is Schema Markup?

Schema markup, or structured data, is code added to your website to help search engines better understand your content. This extra context can trigger enhanced features in search results — like star ratings, FAQs, product details, and even your business profile.

It’s a key part of technical SEO, and it can give you a serious edge, especially if you run a local business or an eCommerce store using WordPress and WooCommerce.

Why Schema Markup Is Important for SEO

Schema helps with:

Rich results in Google (stars, images, answers, etc.)
Higher click-through rates
Better local visibility
Voice search and AI understanding

And the best part? Schema markup doesn’t change your site’s appearance — it simply boosts how it appears in search engines.

How to Add Schema to Your Site

1. Choose Your Schema Types

Here are some common and advanced schema types you can use:

LocalBusiness – For local SEO (great for Wora Digital)
Product – For WooCommerce/eCommerce
FAQPage – For answering common questions
Review – For testimonials and star ratings
Person – If you want to highlight a team member or founder

2. Use JSON-LD (Google’s preferred format)

You’ll usually add the markup in the <head> or near the bottom of your pages.

💼Local Business Schema (Example)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Wora Digital",
  "image": "https://www.wora.co.uk/logo.png",
  "@id": "https://www.wora.co.uk",
  "url": "https://www.wora.co.uk",
  "telephone": "+44 1234 567890",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main Street",
    "addressLocality": "Nottingham",
    "postalCode": "NG1 1AB",
    "addressCountry": "GB"
  },
  "openingHours": "Mo-Fr 09:00-17:00",
  "priceRange": "££",
  "description": "Web Design & development, SEO Services in Nottingham."
}
</script>

👤 Person Schema (Example)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Person",
  "name": "Name",
  "jobTitle": "Web Designer & SEO Consultant",
  "worksFor": {
    "@type": "Organization",
    "name": "Wora Digital"
  },
  "url": "https://www.wora.co.uk/",
  "sameAs": [
    "https://www.instagram.com/wora_digital/",
    "https://www.facebook.com/wora.nottingham/"
  ]
}
</script>

❓ FAQ Schema (Example)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is schema markup in SEO?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Schema markup is code you add to your site to help search engines understand your content and show rich results."
      }
    },
    {
      "@type": "Question",
      "name": "Does schema help with local SEO?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes! LocalBusiness schema is ideal for improving your visibility in local Google results and Google Maps."
      }
    }
  ]
}
</script>

🌟 Review Schema (Example)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Review",
  "reviewRating": {
    "@type": "Rating",
    "ratingValue": "5",
    "bestRating": "5"
  },
  "author": {
    "@type": "Person",
    "name": "Sophie James"
  },
  "reviewBody": "Wora Digital helped boost our website traffic and got us ranking on the first page! Highly recommend their SEO services.",
  "itemReviewed": {
    "@type": "LocalBusiness",
    "name": "Wora Digital"
  }
}
</script>

3. Test Your Structured Data

Before publishing, test your markup using:

Schema markup is one of the most powerful and underused tools in modern SEO. Whether you’re running a local business, an eCommerce store, or a blog, adding structured data can help your site stand out in search, get more clicks, and build trust with potential customers.

It doesn’t require redesigning your site — just adding a few lines of smart code. Need help adding schema to your WordPress or WooCommerce site?

How to Create Schema Markup for Better SEO?